Saturday, February 22, 2020

What Does It Mean To Be a Democrat an a Republican in 2012 Research Paper

What Does It Mean To Be a Democrat an a Republican in 2012 - Research Paper Example The United States first began to experience what could be termed political parties nearly as soon as our government was established. At this time we had many political debates between what were deemed federalists and anti-federalists. Ironically, this would serve as a harbinger of the two party system that invariably developed within the United States. Although third parties existed and successfully sought office as last as the 1830s, their lifespan was short-lived by the emergence of two leviathans of political power that have successfully dominated the political environment in the United States for the better part of the past two hundred years. For the casual observer, party affiliation has a strong connotation with regards to what belief systems the voter identifies himself/herself with. However, party affiliation is a figment of a given election cycle. This is mainly due to the fact that there are no discernible party values or issues which can be definitively traced throughout h istory and once analyzed – deemed as either firmly Republican or firmly Democratic issues/values. This intrinsic lack of definable/discernible values has disheartened many voters and forced them to become apolitical and/or apathetic. The Republican Party (Grand Ole Party) as we know it today hardly resembles the party that was born in 1854 out of an opposition to slavery. Elements of the nation’s political forces, fed up with the â€Å"sin of slavery† and determined to forge a path ahead for the United States that was free from this vice, opted to create their own political entity. This Republican Party elected its first President in Abraham Lincoln. What is interesting to note, as far as an irony is concerned, is that the Republican Party’s slogan in 1854 read, â€Å"Free Labor, Free Land, Free Men†. This slogan had strong connection with the time due to the ongoing battle over slavery; however, there appeared within it a uniquely socialist concep t that most individuals have not considered. The statement â€Å"free land† referred to the fact that rich plantation owners were buying up all of the good farm land and leaving the poorer farmers left with the unwanted scraps and rejects/unviable land. The fact that the original Republican Party was entirely against the ability of a few wealthy individuals to lord over and control the fate of the poor was, at that time, an issue worthy of polarization between the Democratic and Republican Party; interestingly, this is no longer the case as it appears as if both parties only perennially work towards the benefits of those entities and corporations/individuals that bankroll their electoral campaigns. The Democratic Party on the other hand was born out of the Anti-Federalist movement of the 1790s. The Democratic Party of that time was of course defined by its rabid disagreement with Hamiltonian economics. Similarly, the party was promoted originally as what would become known as the â€Å"Democratic-Republican Party† and had a decidedly constitutionalist approach as well as one that advocated the supreme authority of state’s rights as a doctrine of further self-determination among the young republic. This traditional understanding of the Democratic party survived more or less in tact up until the Civil War. At this time, the Democratic Party, under the leadership of key firebrands in the South, pushed for the continuation of slavery as well as

Thursday, February 6, 2020

Impact of Culture and Other Macro Factors on the Marketing of Products Essay

Impact of Culture and Other Macro Factors on the Marketing of Products as Well as Insight into Market Attractiveness and Entry - Essay Example International marketing can be defined as application of marketing principles outside the domestic market which include similar functions like conception, promotion and distribution of products and services in order to satisfy market demands as well as organisational objectives (Papavassiliou and Stathakopoulos 1997). Generally, international marketing is confused with terms like global marketing and export but these terms are different. (Appendix 6) Market Segment Analysis Market segment analysis provides a comprehensive analysis of the children’s market. Segmentation of the market is the process through which market can be defined and accordingly subdivided into various segments whose needs, wants and demands are similar in nature (Ernst & Young's 2011 Russia attractiveness survey 2011). It is very useful in international marketing because it directs the way for designing the marketing mix according to the expectations of the target market. There are few companies which are big enough to fulfil the varying demands of the entire market. However, most of the companies prefer market segmentation into several segments and opt for the one or more than that whose demand it can easily fulfil (Retail and FMCG sector in Russia 2011). In relation to today’s children, it can be said that they have their own lifestyle which is largely affected by their surroundings, background and education. Children’s segment itself forms a huge market for books, video-games, garments, accessories and even for magazines (World of toys 2011). And, Russia is witnessing growth in all these sections (Mintel 2012). In every country of the world, this segment is rapidly growing. This segment is important because it not only affect children but also their parents, schools and day care centres because they are the ones who either buy for them or provide them with money to buy. Three or four decades ago, no-one could consider children as a customer but now the market scenari o has entirely changed and children form a big consumer market (Levitt 1983). There is variety of products and services are available for which children are segmented as huge market potential. Both retailers and wholesalers view them as viable market hence involved in child-focused advertising (Donthu, N., 1998; Belluz 2010). In today’s rapid changing business scenario, children are forming most lucrative market as they are three markets in one. Firstly, they have their own needs and desire and purchasing power too through their pocket money. Secondly, they influence, persuade or ask their parents to buy for them which are another form of market and thirdly, in future they themselves emerge as consumers hence marketers cultivate them. Size of children’s market is growing because of the rising world population (Anon 2010; Usunier and Lee 2009). Macro-environment analysis The target market for the magazine is children. Magazine is entertainment in the form of reading and children from the age of 6 develop good reading skills hence the age group of 6 to 14 will be mainly targeted. Large size of market increases the potential of Russian children’s market for the international marketer (Solomon et al. 2009; Sloman 2007). In addition to this, the political environment of the country is stable and under the presidential-ship of Putin the country has transited from communist state to market economy. Though, Russia is not considered as free economy for doing business yet its position is continuously